PRLab’s Blog

Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.

How to Build Good Relationships With Reporters

By coplinlmMarch 23rd, 2021

By Audrey Martin In the public relations field, cultivating good relationships with journalists is vital. It’s a symbiotic relationship: you need reporters to cover your client or organization and reporters need stories to fill the pages of their newspaper or magazine. While it’s a myth that journalists and public relations professionals... More

Utilizing Adobe Creative Cloud

By coplinlmMarch 16th, 2021

By Jenna LaBorde Graphic design can be an integral part of public relations, from designing websites to social media graphics. Chances are Adobe Creative Cloud has an app to help you create content. Fortunately for Boston University COM students and faculty, Adobe Creative Cloud is available for free. Check out this link to... More

How PR Professionals Should Approach the Age of New Media

By coplinlmMarch 9th, 2021

By Naomi Lee Navigating the rapid changes of an increasingly technology-driven society can be challenging, and understandably so. There’s always going to be a learning curve as we face any type of progression and advancement. However, it’s how we, as PR practitioners, adapt to those changes that will speak volumes to... More

Tips to Optimize Social Media Strategy During COVID-19

By coplinlmMarch 2nd, 2021

By: Maria Fernandes The COVID-19  pandemic has forced companies to navigate uncharted waters. Brands have had to drastically and rapidly shift social media strategies to meet the needs of their internal and external stakeholders. Social media allows consumers to express their frustrations with brands, especially when a brand’s actions don’t align... More

How to make valuable connections in PR

By coplinlmFebruary 23rd, 2021

By Filippo Gallian In today’s world, connections mean everything when it comes to public relations. Your career in PR revolves around the connections you gain, the relationships you build, and the network you create with not only your colleagues and clients but especially the media. Although getting out of your comfort... More

“Tech PR – The Importance of Communicating Modern Technology”

By coplinlmFebruary 9th, 2021

By: Hailey McCloskey In the age of Big Tech giants like Google, Amazon, Apple, and many more, the way we communicate with one another has become revolutionized. Technology is fast, easily accessible, and provides unlimited opportunities for users. As a result, tech PR has emerged as a popular career path for... More

The Best PR Podcasts To Keep You In The Know

By vicbDecember 15th, 2020

  By: Llariley Coplin, Account Supervisor  I think it is safe to say that most aspiring and practicing PR professionals have this one thing embedded into their daily routine -- checking the news. Whether you are studying PR or are already a practitioner, one thing we all know about the industry is... More

Rebranding During a Crisis

By vicbDecember 8th, 2020

By: Danielle Iuliani, Account Supervisor When it comes to branding, a working strategy is not always the best strategy. If a branding strategy has worked in the past, that does not mean it cannot be changed and improved. As companies’ reputations change, their brands should follow. Branding is more than creating a... More

How to apply PR courses to real life

By vicbDecember 1st, 2020

By Carroll Rudman, Account Supervisor Public Relations is an exciting career field with plenty of opportunities! The PR curriculum that many schools follow allows for students to dip their toes in a variety of PR related topics. Post grads may wonder how they can apply their 4 years of PR courses... More

The Do’s and Don’ts of Holiday Campaigns

By vicbNovember 24th, 2020

By: Jaliana Griesbach, Account Supervisor The holiday season has officially begun, even if you’ve already been listening to festive music since Halloween. Although festivities will look different this year, creative campaigns will continue to impact the communications industry this holiday season. During this busy time of year, consumers are bombarded with... More