PRLab’s Blog
Learn more about PRLab and the public relations profession from our blog, written by our student staff members and our faculty board of directors.
What do PR and Podcasting have in common? Actually, a lot
By: Dani Lirette, Account Supervisor On the surface, it may seem like public relations and podcast production have nothing in common. Sure they both fall under the communications umbrella, but what else? With invested experience in both fields, I have found many ways the two interlap and contribute to one another. More
The Differences Between PR and Marketing
By Yuki Gu, Account Supervisor Have you ever felt like you are doing the job of a marketer when your title is PR? What’s the difference? We were taught in PR classes that PR saves money and marketing makes the money. But, what does that mean? Are PR professionals the same as... More
Why Every BU Student Would Benefit From Taking a Class in COM
By Elias Goodman, Account Supervisor Boston University is regarded by most college publications to be an “elite institution.” Its repertoire of highly-regarded schools, from the the Questrom School of Business in East campus to the School of Hospitality Administration far West, regularly sees students rise to the top of their industries. More
Five Fundamentals of Organizing a Commercial Event
By Ankita Chakraborty, Account Supervisor October 1, 2019 Ever hosted a party where not everything went great? Now, imagine organizing a commercial event where the attendees are not your friends. An event where strangers with similar interest are expecting to have a unique experience, and you run the show (or at least... More
Five Ways PRLab Prepared Me for My PR Internship
By Chaneigh Bernard, Account Supervisor September 24, 2019 PRLab has been, without a doubt, the most rewarding PR experience I have encountered as a student at Boston University. As an account executive in the Spring 2019 semester, I was able to develop so many skills, assets, and professional values that greatly contributed... More
Let’s Play With Style! Dress for Success in PR
By: Lauren Ren, Account Supervisor at PRLab April 28, 2019 When you think of work attire in the communications field, what comes to mind? Plain, boring black and white suits? Boxy fits and huge laptop bags? If you’re worried about needing to buy yourself a brand new wardrobe of pieces you hate... More
Why PRLab?
By: Julie Fager, Account Supervisor at PRLab April 21, 2019 PRLab is a course, an agency, and a community, all in one. This is my second semester participating in PRLab and the experience I have gained is invaluable. PRLab made it possible for me to make strong connections with my professors and... More
Personal Branding: A Tool of Differentiation and Impression
By: Mikaela Lindemann, Account Supervisor at PRLab April 15, 2019 In this ever-competitive job field and “look-at-me” cultural shift, it may be starting to get more difficult to stand-out. That is why now, personal branding is crucial to cultivate a successful career. Personal branding plays an important role in establishing or boosting... More
What the Rise of Micro-Influencers Means for PR Professionals
By: Isabella Sheridan, Account Supervisor at PRLab April 8, 2019 It is essential for public relations practitioners to recognize the power of the social media influencer. With the rising growth of consumer trust in influencer recommendations, influencer marketing is posed to reach revenue of between $5 and $10 billion by 2022. Businesses... More
Mind your Business
By: Jazmin Holdway, Account Supervisor at PRLab April 4, 2019 Business describes the practice of earning a living through engagement in commerce. This blog refers to what public relations professionals do as a business function. After all, PR helps clients improve their bottom line, right? So, senior communications executives are pushing to... More