Social Media

How to #BeYou (while still #OneBU).

Our Social Media team is a great resource for navigating social media, from your content strategy to platform best practices. Visit their site to learn more.

Social Best Practices

Social Media Directory

Community Guidelines

Representing the Brand

We have developed a set of templates that work within social media platforms to retain a consistent look and feel across all channels and accounts at the University.

When representing your University entity on social media, use the following requirements:

• “Boston University” must be spelled out in the social media title, along with the full name of your school, college, or entity. “Boston U” or “Boston Univ” is acceptable in tight spaces, but “BU” is not permitted (except as an “@” handle).
• Because we want to maintain a “small, yet big” feel, schools, colleges, and programs can have a unique image.

Here are some handy tips:

• Start by downloading the template suitable for the platform (below).
• Pick an image with a centered or center-left focus.
• Keep it simple and graphical, with no added text.
• Save your file as a .png with a transparent background.

Download the Templates

800 px by 800 px round and square social media profile template

We can help.