The BU Brand
Constant transformation defines Boston University.
What started as a small seminary in 1839 has become a 21st-century global research power.
We’ve assembled this brand guide to help you capture the voice and tone of this ever-evolving place—an intellectual incubator with 17 schools and colleges and the Faculty of Computing & Data Sciences, over 100 institutes and centers, more than 300 programs of study, 3,000 full-time faculty members, and 7,000 dedicated staff—a place where collaborations, discoveries, and advances take place every day.
When we communicate with the world, we should present ourselves with a powerful, unified voice—a voice describing an institution that is modern, dynamic, confident, and global.
