Reference Collection: Marketing Books
Below is a list of marketing books organized by subject. These books are arranged by call number in the Pardee Library Reference Collection.
Contents
- American Spending
- Demographics/Market Segments (Diversity & Gender)
- Demographics/Market Segments (Generation)
- Demographics/Market Segments(Income & Region)
- Demographics/Psychographics
- International Statistics/International Marketing
American Spending
American Buyers X HC110 .C6 A66
Household Spending: Who Spends How Much on What X HC110 .C6 O334 *Latest at Reserve-Reference High Use Shelves
Best Customers X HC110 .C6 R87 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Series:
Who’s Buying for Travel X G155 U6 .W65 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Entertainment X GV53 .W56
Household Spending: Who Spends How Much on What X HC110 .C6 O334
Best Customers X HC110 .C6 R87
Who’s Buying by Age X HC110 .C6 W47 *Latest at Reserve-Reference High Use Shelves
Who’s Buying: Executive Summary of Household Spending X HC110 .C6 W56 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Groceries X HD9321.4 .W46 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Alcoholic and Nonalcoholic Beverages X HD9348 .U5 W46 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Transportation X HD9710 .U5 W46 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Household Furnishings, Services and Supplies X HD9773 .U52 W4 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Apparel X HD9940 U3 W56 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Information and Consumer Electronics X HE7601 .W46 *Latest at Reserve-Reference High Use Shelves
Who’s Buying Health Care X RA410.53 .W46 *Latest at Reserve-Reference High Use Shelves
Who’s Buying for Pets X SF 414.7 .W46 *Latest at Reserve-Reference High Use Shelves
Who’s Buying at Restaurants and Carry-Outs X TX 945 .W48 *Latest at Reserve-Reference High Use Shelves
Demographics/Market Segments (Diversity & Gender)
Religion in a Free Market: Religious and Non-Religious Americans, Who, What, Why, Where X BL2525 K675
Racial and Ethnic Diversity X E184 .A1 R317
Who We Are: Asians X E184 .A75 W48 2007, 2011
Who We Are: Hispanics X E184 .S75 W48 2007, 2011
Who We Are: Blacks X E185.615 W467 2007, 2011
Who’s Buying by Race and Hispanic Origin XHC110 .C6 W5
Multicultural Marketing X HF5415.127 .S37
Demographics/ Market Segments (Generation)
Generation X X HC110 .C6 M544 *Latest at Reserve-Reference High Use Shelves
American Generations X HC110 .C6 M545
Kid’s Market X HF5415.33 .U6 N362
Boomer Heartbeat X HN60 .J8
Millennials X HN60 M56 *Latest at Reserve-Reference High Use Shelves
Baby Boom X HN60 .R868 *Latest at Reserve-Reference High Use Shelves
Millennials and the Pop Culture X HQ796 .S85
Millennials Go to College X LA229 .H63
Millennials Rising X HQ796 H74
Older Americans: A Changing Market X HQ1064 .U5 A643 *Latest at Reserve-Reference High Use Shelves
Demographics/Market Segments (Income & Region)
State Economic Handbook X HA 203 .S723
American Incomes X HC 110 .I5 A447
Editor and Publisher Market Guide X HF 5905 .F24
Demographics/Psychographics
Bet You Didn’t Know X E169 Z83 .R87
American Marketplace X HA203 .A635
Demographics of the U.S. X HB849.49 .R875
American Time Use: Who Spends How Long at What X HD69.T54 A46
Americans and their Homes X HD7287.82 .U6 R87
American Attitudes X HN90 .P8 M58
American Sexual Behavior X HQ18 .U5 A452
American Health: Demographics and Spending of Health Care Consumers X RA 445 A69
International Statistics/International Marketing
Statistical Abstract of the United States X HA202 .E78 2012
Statistical Portrait of the United States: Social Conditions and Trends X HA214 .S87