Global and Critical Approaches to Public Relations: Theoretical Insights from Latin America

Pablo Miño, Assistant Professor, Public Relations at BU's College of Communication, gives a lecture on nation branding in Latin America.

Pablo Miño's research focuses on the intersection of international, intercultural, and strategic communication. From a critical-cultural standpoint, his latest work has examined how Latin American governments use branding principles to commodify and promote their national reputation abroad, particularly in the Global North. He uses concepts and ideas coming from the public relations field, critical branding, Latin American studies, and colonialism literature to inform his research.