Director, BU SPARK!
Ziba Cranmer is the Director of BU SPARK!, an initiative for student-centered entrepreneurship and innovation in computing. Ziba is an innovation leader with a diverse range of experience spanning the public and private sectors. Prior to BU, Ziba served as Executive Director of a multimillion-dollar initiative supporting public sector innovators in cities across the United States to combat sex trafficking through technology. Ziba spent over 11 years working in business including an extended period at Nike Inc. where she was a Director in the Sustainable Business and Innovation Lab, a venture unit responsible for making investments with the potential for business and social impact. After Nike, Ziba was a Vice President of Corporate Responsibility and Social Impact at Cone Communications where she led consulting engagements for major brands including Fedex, Disney, and Hilton Worldwide.