Shrabastee Banerjee

Marketing, QST


Ph.D. Candidate, Marketing

Shrabastee is a Ph.D. candidate in the Department of Marketing at Questrom School of Business, Boston University. She is broadly interested in digital marketplaces and e-commerce. Particularly, her research looks at how consumers make use of various cues in an e-commerce setting, and how these cues might have an impact on decision making. Examples include user-generated content such as reviews/ratings and consumer questions about a product, as well as non-focal prices advertised by the platform on the product page. The primary methodologies she uses are causal inference, experiments/quasi-experiments and applied machine learning. Previously, she was a research associate in the Social Informatics Research Group at the Indian Institute of Management, Calcutta, where she worked on web-based virtual communities and how they can be mobilized to build social capital through on-line education. She did her B.Sc (Calcutta University) and M.Sc (Warwick University, as a Commonwealth scholar) in Economics. 

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