Garrett Johnson

Garrett Johnson is an Associate Professor of Marketing at Questrom School of Business and a Junior Faculty Fellow of the Hariri Institute at Boston University.  Johnson researches digital marketing: measuring its effectiveness and examining its privacy issues. His ad effectiveness research uses large-scale experiments to measure how and how much ads work. His privacy research both examines the impact of Europe’s GDPR and studies the economics of identity in online advertising.

For his work, Prof. Johnson has been awarded the Paul Green Award, has been a finalist for the John D. C. Little Award twice, and a finalist for the Gary Lilien Marketing Science Practice Prize. He has a PhD from Northwestern University and a BA from the University of British Columbia, both in economics. Prior to Boston University, he taught at Simon Business School and Kellogg School of Management.

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