Sarah Finnie Robinson

Sarah Finnie Robinson is an Adjunct Clinical Professor at the College of Communication and a Senior Fellow at the Boston University Institute for Global Sustainability, where she is Founding Director of The 51 Percent Project on climate communications.

Through the Project, a research and data-driven communications initiative, Robinson identifies best practices for mainstream consumer messaging to engage the majority of Americans who are ready to invest and participate in climate solutions. This includes spearheading BU’s institutional partnership with the Covering Climate Now major-media coalition. Robinson also collaborates with the Andlinger Center for Energy and the Environment at Princeton University, which is focused on corporate climate communication.

Robinson is the founding partner of WeSpire, a Boston tech firm that powers sustainability programs at F500 corporations. She is active on the Climate Task Force for Boston Harbor Now.