News
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Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
Psychology of Technology 8t Annual Conference
We were honored to host the 8th annual Psychology of Technology Institute conference at Questrom School of Business, Boston University, Read more
The Application of Generative AI for Business Solutions
Special thanks to our summer research assistant, Andy He, who worked with Professor Howard to write this insightful paper on Read more
When does generative AI create competitive advantage?
Andrei Hagiu, Associate Professor of Information Systems, writes about GenAI for top Korean business newspaper, read the full article: When Read more
Latest research from Professor Bin Gu
Recently published research from Digital Business Institute Faculty Fellow Bin Gu, Everett w. Lord Distinguished Faculty Scholar, Professor, Information Systems, Read more
Online Research Seminar on Digital Businesses
Online Research Seminar on Digital Businesses Hosted by the Digital Business Institute at the Questrom School of Business, this virtual Read more
Generative AI, Human Creativity and Art
Exciting news! Our esteemed Digital Business Institute Research Fellow, DK Lee, along with co-author Eric Zhou, have had their paper Read more
Questrom Professor Marshall Van Alstyne Named One of the Most Influential Management Thinkers by Thinkers50
Every two years, Thinkers50 asks the question: who are the world’s most influential living management thinkers? Questrom’s Marshall Van Alstyne Read more
Platform Strategy Research Symposium 2023
The Digital Business Institute was proud to be a sponsor of the 10th Annual Platform Strategy Research Symposium along with Read more
Andrei Hagiu in HBR- To Get Better Customer Data, Build Feedback Loops into Your Products
Andrei Hagiu, DBI Faculty Fellow and Associate Professor, Information Systems, Boston University Questrom School of Business and Julian Wright, Professor Read more
3rd Annual CBER Forum Conference
The 3rd Annual CBER Forum Conference was held on May 5th-6th, 2023 at Columbia University. Collaborating sponsors of the CBER Read more