Andrei Hagiu in HBR- To Get Better Customer Data, Build Feedback Loops into Your Products
Andrei Hagiu, DBI Faculty Fellow and Associate Professor, Information Systems, Boston University Questrom School of Business and Julian Wright, Professor of Economics at National University of Singapore, co-authored the following article in Harvard Business Review, To Get Better Customer Data, Build Feedback Loops into Your Products.
“Thanks to the increasing availability of AI, including machine learning algorithms, deliberately creating customer data feedback loops is now possible for most products and services. This means that as a firm gathers more customer data, it can feed that data into machine learning algorithms to improve its product or service, thereby attracting more customers, generating even more customer data. For some products, it is easy; for others, one needs to find more creative ways to engineer the data feedback loops. This article explains how to do so.” Andrei Hagiu and Julian Wright, HBR July 11, 2023. Read the full article.