BU’s TDM leader shares program and marketing techniques with #BUCPUA students
On June 23, Stacey King, a transportation demand manager at Boston University, visited BU City Planning and Urban Affairs (BUCPUA) students in Doug Johnson’s UA 510 Course, Transit-Oriented Development in the 21st Century. King presented the fundamentals of building and implementing transportation demand management (TDM) programs, including behavior change strategies, incentives, and marketing. “Hearing from […]