Millward Brown's Nigel Hollis on the BrandZ Top 100 Most Valuable Global Brand Ranking

By adean (33)

Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world's leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking [...]of brand value, and focuses on consumer-facing brands, rather than corporate brands.

In this video, Nigel discusses the metrics used to produce the BrandZ Top 100 Global Brands Ranking, which he presented at the 2011 Marketing Meets Wall Street Conference held at Boston University School of Management on May 12-14, 2011. The conference focuses on the renewed emphasis in demonstrating that marketing investments can translate into profitable growth.
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