Guidelines
Voice & Tone
If our brand were a person, this is what they would sound like
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Logos
The common thread throughout our communications
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Design
The visuals that make BU, BU
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Communication Material
Putting the brand into everyday life
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Editorial Style
Shared guidelines for vocabulary and language treatment ensure we communicate as one BU
Learn MoreQuestions?
Reach out to us to ask a question or attend a brand workshop. We're here to help.
ConnectBrand Quick Guide
New to BU? Need a refresher? Get all-in-one-place access to our brand voice and tone, the logo system, photography, and more resources
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