Tag: Arturo Molina Collado

What is the Recipe for Leading Successful Creative Restaurants?

By Arturo Molina-Collado, Ph.D., Professor of Marketing, Department of Business Administration, University of Castilla-La Mancha, Toledo, Spain Introduction After the pandemic, UNWTO (2021) has stated that creativity could contribute to the success of hospitality firms; for instance, creative strategies in leading restaurants provide innovative and unique experiences (WFTA, 2021). This type of restaurant uses creativity […]