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There are 5 comments on Alcohol Companies Marketing with Music Lyrics

  1. Remindds me of “taste great ,less filling” the market tool used to promote the “Light” beers that we so much enjoy and convincing enough to believe “at least I’m not drinking that hard stuff” “it’s like beer with less of something”. Now this was marketed to men to give them permission to care and think about their health, appearance, but most of all “I’m still a man”. Bubba Smith and Dick Buktis from the “very manly sport of American football” says they drink it. Consequences were left out and continue to be. The youths that consume alcohol and could afford those four brands, are youths with the means to do so. Many find self identity in music, the plot of the story in the song to be exact “heck that’s my story/experience” these folk live bicuriously through these songs. One can see this by the way they behave in various relationship with others. Being seen in a certain light is extremely necessary for them to feel existence. Parents and guardianship reps need to give of themselves and participate/ listen to what their youths and students are listening to while paying attention to their attitudes and behaviors about certain life experiences or subject.
    I’d be interested to see how many these of these artist are men how many are women? The music distributors and their relationships to the alcohol industry I think would be interesting to look at. Back to sports, take a look at boxing matches, Justin Beeber carrying a championship belt to a boxing mat with this “logo”. Media literacy skills will be key, when we can give middle schoolers a grade for their participation. Say Word!!!

  2. Marketing alcohol using music lyrics is a unique way to target the right market. We notice that most music lovers (preferably those who stay in bars for music and company), are also good drinkers. This strategy works best for beers!

  3. We live in a fast paced product placement society. It’s all about the big buck in marketing and advertising. Music plays a major role in selling merchandise…..

    -Todd Barrow

  4. “The reality is that most instances of brand-name references in song lyrics are unsolicited. While the industry encourages those artists to use good judgment and taste, as the study’s authors should know, that music is protected by the First Amendment and is not controlled by the companies,” he said in a statement.

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