Brand Communication and Consumer Analytics
COM CM 431
Undergrad prerequisites: CM180, CM321, and either CM215 or CM217. - This course provides a comprehensive understanding of brand communication through consumer analytics. Through a combination of theoretical frameworks and practical applications, it explores the foundational components of brand development and the effective strategies and tactics implemented across owned, earned, and paid media to build, manage, and reshape winning brands. The course examines a diverse array of global brands spanning various categories and representing different phases of their life cycle. Students will collaborate to launch a new global brand as a final project.
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Lee | FLR 122 | TR 9:30 am-10:45 am | This course is on the Fall 2026 waitlist. Please visit the Department of Mass Communication, Advertising & PR’s webpage for the waitlist form. The prerequisites for COMCM 431 are COMCM 215 or CM217; COMCM 180 and COMCM 321. Description: This course provides a comprehensive understanding of brand communication through consumer analytics. Through a combination of theoretical frameworks and practical applications, it explores the foundational components of brand development and the effective strategies and tactics implemented across owned, earned, and paid media to build, manage, and reshape winning brands. The course examines a diverse array of global brands spanning various categories and representing different phases of their life cycle. Students will collaborate to launch a new global brand as a final project. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
