Joseph McGuire Featured in BU Today
Faculty member Joseph McGuire and his Cognition & Decision Lab have been featured in a profile in BU Today. From the article:
McGuire uses fMRI and other techniques to test theories about cognitive processes. A 2015 paper he published in Nature Neuroscience with coauthor Joseph Kable of the University of Pennsylvania, used fMRI to examine how people calculate the costs and benefits of waiting for a reward…This finding challenges the assumption that persistence is always a good quality. “Certainly in many situations, educational achievement and areas like that, the way to do well is to keep at something,” McGuire says. “On the other hand, it’s also possible to persist at something so long that it becomes counterproductive. What we’ve been really interested in studying is situations where as time goes on, while you’re waiting for something or working towards something, you might be revising, and updating, and reestimating your expectations about it.”