Michael G. Elasmar

Director, Communication Research Center Associate Professor, Communication, College of Communication

Dr. Elasmar’s academic career was driven by his observations about audience behaviors during his years of work in radio. He now teaches courses in communication theory and research methods that examine the audiences and users of communication technologies. His specialty is in the application of psychometric and other mathematical models for solving practical problems in the field of communication. He serves as a consultant to telecommunications, public relations, and marketing firms on matters of research methodology and statistics. Elasmar’s personal areas of research include the viability, use and impact of new communication technologies and the influence of mediated cross-border messages.