Jonathan Katz
Faculty Lecturer at the School of Hospitality Administration
Jonathan Katz has more than 38 years of branding and marketing experience. His pragmatic approach puts strategy first and is guided by understanding the market and prioritized needs of key constituents. Whether launching a game-changing innovation or helping an existing product or service capture additional share, he is focused on creating persuasive branding that resonates with audiences, shifts behavior and builds enduring loyalty. He has a keen interest in the intersection of healthcare and hospitality and firmly believes that there is an opportunity to develop optimal brand experiences based on shared objectives. Further, he teaches how branding is based on relationship building and how the hospitality industry must be focused on enhancing human interactions through innovative and meaningful experiences.