Frederic Brunel

Associate Professor of Marketing/Dean’s Research Fellow, Questrom School of Business

Frédéric Brunel is a consumer researcher dedicated to informing two main domains: consumer relationships and product design. His research strives for theoretical and substantive contributions and focuses on concepts of direct relevance to academia and practice. These include, for example, consumption communities on and off-line, word-of-mouth dynamics, customer relationship management and aesthetic response styles and skillsets. In order to inform these domains, Brunel is committed to developing a deep and contextualized understanding of the social-psychological and cultural factors that can guide and moderate consumers’ responses in these marketing applications. Thus, his scholarly work resides at the intersection of social-psychology and cultural studies and focuses comprehensively on culture, group/community and personality/gender levels of analyses. He has published in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Business Strategy Review, Journal of Marketing Communications, Marketing Theory, Journal of Creative Management and Psychology and Marketing. His research has also appeared in book chapters, managerial articles and in a series of articles in conference proceedings. He has presented his work in numerous venues and conferences. He has been a reviewer for all of the major journals and conferences in his field of specialization, a track chair and a member of the program committees for several conferences. His work is used by some of the largest corporations and he is regularly quoted and interviewed in a wide array of print, radio, TV and electronic media outlets. At Boston University, Professor Brunel has taught at all levels: undergraduate, MBA, doctoral and executive programs. His teaching emphasizes the interdependences and connections between marketing and other business functions. He has been a leader in the design and implementation of integrated cross-functional-curricula at the undergraduate and MBA levels. Professor Brunel has extensive international teaching experience, including Europe, Latin America and Asia. Over the years, his commitment to higher education has been recognized through several research, teaching and service awards.