By Irene Phung Looking for new ways to boost your Instagram engagement? One of the most popular ways to grow your platforms and promote your brand online is through collaborating with other brands. And you’re in luck because the holidays are quickly approaching and it is the perfect time to run one. Not to […]
by Haleigh J. Kent-Bryant I will never know more about economics than an economist. No matter how much I learn about medicine, a patient should not accept my knowledge in place of a doctor’s expertise. An engineer will always know more about their creations than I will. As communications professionals, we possess mastery in […]
By Lea Knobloch Since the birth of the internet in the 1980s, there is no denying the monumental advancements of communication technologies. Restraints like time and distance no longer apply, and the world feels smaller and more interconnected than ever before. These advancements have changed the way we interact with one another, and they will […]
By Jack Carignan LinkedIn is one of many important tools in a social media marketing tool belt. But, when it comes to professional connections, fundraising efforts, career advice, and more, no other site does it better than LinkedIn. The web service offers many ways to connect you to colleagues and businesses with similar interests and […]
by Taylor Love The beginning of a semester is always exciting. It brings new classes, connections, and opportunities (with PRLab being one of them). If you want to know how to succeed, take a look at these five tips on how to get started on the right foot this semester. Get to know your client […]
By Danielle Padilla Let’s just say it — people don’t know what PR professionals do. PR practitioners often hear misconceptions like “It’s just social media, right?” or “You just make sure journalists write stories about your client.” The answer is yes, and no. There are so many more layers to a PR person’s job than what […]
By Anushka Singh Over the past year, the coronavirus outbreak has created uncertainty, stress, emotional disruption, and more in the world. Businesses and organizations are struggling to provide their stakeholders with the appropriate set of resources to overcome the current crisis. During a crisis, effective communication is essential. Business leaders need to communicate with transparency […]
By Lisa Huang The notion of communicating to investors is common among firms, but the Investor Relations (IR) profession emerged fairly recently. As a company goes public, Investor Relations practitioners serve as an essential bridge between the company and its investors. While doing an excellent job in IR can take time, here are six points […]
By Isabelle Fama It’s hard to believe that the U.S. has just reached its one-year Zoom-iversary. That is to say, it’s been over a year since the COVID-19 pandemic sent the world into isolation and sent school and work functions online. While staying connected through the digital sphere has been helpful, it has had harmful […]
By Somi Kwon As we enter a new era of advanced technology, much of media has made its way from paper to digital. For those in the public relations field, it is vital to know what the current trends are and what are the new ways to engage with the public. Before we dive into […]