By Audrey Martin In the public relations field, cultivating good relationships with journalists is vital. It’s a symbiotic relationship: you need reporters to cover your client or organization and reporters need stories to fill the pages of their newspaper or magazine. While it’s a myth that journalists and public relations professionals are somehow the sworn […]
By Jenna LaBorde Graphic design can be an integral part of public relations, from designing websites to social media graphics. Chances are Adobe Creative Cloud has an app to help you create content. Fortunately for Boston University COM students and faculty, Adobe Creative Cloud is available for free. Check out this link to access it. Adobe Creative […]
By Naomi Lee Navigating the rapid changes of an increasingly technology-driven society can be challenging, and understandably so. There’s always going to be a learning curve as we face any type of progression and advancement. However, it’s how we, as PR practitioners, adapt to those changes that will speak volumes to the effectiveness of our […]
By: Maria Fernandes The COVID-19 pandemic has forced companies to navigate uncharted waters. Brands have had to drastically and rapidly shift social media strategies to meet the needs of their internal and external stakeholders. Social media allows consumers to express their frustrations with brands, especially when a brand’s actions don’t align with its words; however, […]
By Filippo Gallian In today’s world, connections mean everything when it comes to public relations. Your career in PR revolves around the connections you gain, the relationships you build, and the network you create with not only your colleagues and clients but especially the media. Although getting out of your comfort zone and reaching out […]
By: Hailey McCloskey In the age of Big Tech giants like Google, Amazon, Apple, and many more, the way we communicate with one another has become revolutionized. Technology is fast, easily accessible, and provides unlimited opportunities for users. As a result, tech PR has emerged as a popular career path for communications majors across the […]
By: Llariley Coplin, Account Supervisor I think it is safe to say that most aspiring and practicing PR professionals have this one thing embedded into their daily routine — checking the news. Whether you are studying PR or are already a practitioner, one thing we all know about the industry is that staying up-to-date […]
By: Danielle Iuliani, Account Supervisor When it comes to branding, a working strategy is not always the best strategy. If a branding strategy has worked in the past, that does not mean it cannot be changed and improved. As companies’ reputations change, their brands should follow. Branding is more than creating a combination of colors […]
By Carroll Rudman, Account Supervisor Public Relations is an exciting career field with plenty of opportunities! The PR curriculum that many schools follow allows for students to dip their toes in a variety of PR related topics. Post grads may wonder how they can apply their 4 years of PR courses to real life, not […]
By: Jaliana Griesbach, Account Supervisor The holiday season has officially begun, even if you’ve already been listening to festive music since Halloween. Although festivities will look different this year, creative campaigns will continue to impact the communications industry this holiday season. During this busy time of year, consumers are bombarded with corporate media pushes. So, […]