Nina Mažar

Professor of Marketing, Boston University Questrom School of Business
Co-Founder BEworks

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Professor Mažar is a behavioral scientist, named one of “The 40 Most Outstanding B-School Profs Under 40 in the World” (Poets&Quants, 2014). With a focus on behavioral economics, she investigates how expectations, emotions, peers, and random cues in the environment affect how we think about products, money, investments, and morality, and their implications for welfare, development, and policy. Her research topics range from the dishonesty of honest people to irrational attraction to free products, the paradoxes of green behavior, tax compliance, organ and blood donation, and nudges to reduce credit card delinquency. She was nominated for the SSHRC Aurora Prize for “Outstanding New Researcher” in Canada and is the recipient of several teaching and research awards, including the William F. O’Dell Award of AMA’s Journal of Marketing Research (for having made the most significant, long-term contribution to marketing theory, methodology, and/or practice with her 2008 JMR paper on Dishonesty). Most recently, she acted as the senior behavioral scientist of the World Bank’s behavioral insights team (eMBeD) in Washington DC, and continues her affiliation there.