Dokyun Lee

Associate Professor of Information Systems, BU Questrom School of Business

Kelli Questrom Associate Professor in Management

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Dokyun (DK) Lee studies the responsible application, development, and impact of AI in digital consumer and e-commerce analytics with a focus on text data. Specific interests include:

1. Applying machine learning techniques, along with causal inference methods to quantify the economic impact of unstructured data (e.g., text, images)
2. Content extraction, understanding, and engineering
3. Application and impact of Generative AI in the context of social media, advertising, user-generated data, digital consumer management, innovation & creativity, and patents.

His work has been published in journals and conferences including Management Science, Information Systems Research, MISQ, Journal of Marketing Research, AAAI, AIES, and WWW. He is a recipient of the ISS Gordon B Davis Young Scholar, 2021 Marketing Science Institute Young Scholar, CDO Magazine Academic Data Leader, ISR Best Paper Award, MSBA Teaching Award, Management Science Distinguished Service Award, and Best Conference Paper Awards. His work is supported by organizations such as Adobe, Bosch Institute, Google Cloud, Marketing Science Institute, McKinsey & Co, Nvidia, and Net Institute.