News
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Digital Marketing Symposium: Transforming Customer Engagement: The Power of AI in Personalization
The March 2025 Digital Marketing Symposium brought together industry leaders and academic experts to explore how AI is transforming customer engagement. Highlights: • David Edelman on personalization as the next competitive edge • A panel led by Peter Howard with Garrett Johnson, Nina Mažar (Mazar) Mažar, and Aaron Kaye sharing academic insights • Jill (Puleri) […] Read more
The Digital Business Institute is supporting innovative digital privacy research with our Marketing Faculty
Institute Research Assistant, Richa Lnu, MBA MSDT '23, is helping Garrett Johnson, Assistant Professor, Marketing, build a detector that scans websites to understand which Read more
The Bard College Center for the Study of Hate
The Bard College Center for the Study of Hate has partnered with the Digital Business Institute to create a comprehensive, online Read more
Harvard Business Review: Insightful work by our own Professor Venkat Venkatraman!
The Next Great Digital Advantage by Vijay Govindarajan and N. Venkat Venkatraman Summary We’ve all seen the signs in front Read more
Nitin Joglekar – Unlocking Business Model Innovation through Advanced Manufacturing
Aggregating the views of over 50 leading manufacturing companies and services providers across the world, this World Economic Forum white Read more
Marshall Van Alstyne – NYTimes: The Big Idea: Can Amazon be Stopped?
The New York Times interviewed Marshall Van Alstyne, Questrom Professor of Management and Digital Business Institute Fellow, to discuss the Read more
Carey Morewedge – Time – Why You Eat the Same Thing for Breakfast Every Day
Time recently interviewed Carey Morewedge, Professor of Marketing, about his recent study examining how often people eat the same meal Read more
Steven Kou – The Wisdom of the Crowd and Prediction Markets
Steven Kou, Digital Business Institute Fellow, Department of Finance, Questrom School of Business, Boston University. What are the advantages- and Read more
Chiara Longoni awarded 2022 Research in Practice Best Paper Award
Chiara Longoni, Questrom Assistant Professor of Marketing, was awarded the Research in Practice Best Paper Award by the Consumer Behavior Read more
Avi Seidmann – Racial Bias in Customer Service: Evidence from Twitter
Avi Seidmann, Digital Business Institute Fellow and Everett W. Lord Distinguished Faculty Scholar published a groundbreaking study that provides the Read more
Marshall Van Alstyne comments on misinformation in Boston Globe article
Professor Marshall Van Alstyne comments on misinformation in the Boston Globe. Who can be held responsible for stopping misinformation? The Read more