Chiara Longoni awarded 2022 Research in Practice Best Paper Award
Chiara Longoni, Questrom Assistant Professor of Marketing, was awarded the Research in Practice Best Paper Award by the Consumer Behavior SIG for her article, Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word of Machine” effect, based on articles that appeared across marketing journals (JCR, JMR, JM, MS). This award recognizes rigorous scholarly research that addresses an important marketing and managerial issue. Congratulations Professor Longoni!
