Assistant Professor, Marketing
- PhD, New York University, Leonard Stern School of Business, 2016
MPhil, New York University, Leonard Stern School of Business, 2015
MA, New York University, 2011
MS, Bocconi University, 2005
I am a behavioral scientist and Assistant Professor of Marketing at Boston University’s Questrom School of Business. I conduct interdisciplinary research on (i) the social impact of Artificial Intelligence and technology (ii) sustainability, (iii) consumer and societal welfare. Substantively, I specialize in issues related to medical decision making, sustainability in consumer and firm behavior, and messaging to promote consumer and societal well-being. My work has been published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Nature Human Behavior, Nature Communications and PNAS Nexus. My work has been featured in popular press outlets such as The Times, Forbes, Fortune, and Harvard Business Review, in practitioner outlets such as Infermedica and Artificial Intelligence in Medicine, and podcasts such as Man & Machine and Dividing Into Data.