The Crux Podcasts – Samples for COM Graduate Program Applicants

Below are episodes of “The Crux”, a Podcast produced and hosted by Professor Gary Sheffer and former Professor Mike Fernandez of Boston University’s College of Communication.

Episode 110: What are the “four corners” companies can employ to conquer stakeholder engagement? How can companies employ expertise when releasing statements on the conflict in Gaza? How can AI be the “cure” for economic disease? Matt McDonald, President of the “data native” business consulting firm Penta Group, joins the Crux on today’s episode to provide profound insight on stakeholder engagement to economic theory.

Episode 113: NYU Stern professor Alison Taylor joins the Crux to discuss the “do’s and don’ts” of business ethics from her newest book, Higher Ground, How Businesses Can Do the Right Thing. She focuses on how companies should focus on addressing their imperfections, rather than realizing statements on problems they can’t solve. From the UN Climate Week, to Levi’s corporate, she comments how key leaders can improve on commenting on social issues. Finally, Alison notes that company’s cannot solve every social issue, rather they must focus on one to three possible issues they can address.

Episode 117: D. Graham Burnett, director and co-founder for the Institute for Sustained Attention, says the problem of fragmented attention has reached “catastrophic proportions.” He is helping lead a fight against “powerful systems” that are “fracking” society’s attention. How? By building a school and community on the topic, and his writing and teachings, including a Princeton course, “Attention Economy.” For communicators, is there a more essential question than this: How do we get people to pay attention to what we are saying?