Discounted Prices: A Win for Shoppers, Stores, and the Planet

Each year, grocery stores throw away about 30%-40% of produce, and US retail stores “generate about 16 billion pounds of food waste.” Much of this waste comes from fresh produce’s short shelf life, making fruits and vegetables the most wasted food category worldwide. At the supermarket level, fruit that is ripening or about to go […]

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Using Optimized A/B Tests to Improve Online Software Services

Have you ever wondered what exactly is happening when a website asks to track your cookies? CISE Faculty Affiliate Jinglong Zhao (Questrom) is working to help web-facing firms such as Google, Amazon, Netflix, and Facebook use cookies to improve their software services. Zhao works at the interface between optimization and econometrics. He designs field experiments […]

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