“Hold on, I have to post this on Instagram”: Trends, Talk, and Transactions of the Experiential Consumer
By Steve Kent “The universe is made of stories, not of atoms.”—Muriel Ruckeyser Just a few years ago, consumers proudly showcased material purchases of the latest fashion accessory or technological gadget. Now they are more likely to post online about experiences, rather than the consumption of products. This ‘experiential economy’ and the consumers that characterize […]