Letter from the Dean – Fall 2024

Welcome to the Design Edition of Boston Hospitality Review by featured editor Rand Morris, adjunct professor at the BU School of Hospitality Administration and Environments Design Director at Proportion Design LLC. 

Branding and design have never been more relevant as BU School of Hospitality Administration introduces Experience Innovation—a fresh approach to redefining hospitality. While we honor the traditional pillars of hospitality—providing food, drink, and accommodation—our mission extends beyond these essentials. We are committed to shaping the future, where hospitality becomes integral to every organization that thrives on human interaction, and where both people and profit matter. 

Rand Morris eloquently captures how consumer expectations have evolved. Today’s consumers demand cohesion and authenticity from the hospitality brands they engage with, seeking substance, story, and soul. As Experience Innovators, we reimagine environments and experiences, infusing them with the essence of hospitality. It’s about creating spaces and moments that make people feel seen, heard, and valued. The design of buildings and interiors sets the stage for these meaningful interactions and lasting memories.  

In this edition, you’ll find insights and ideas that will inspire you to rethink how spaces can enhance the hospitality experience. As always, we welcome your thoughts and feedback on this edition. Please feel free to reach out to us at shadean@bu.edu. 

Warmly,

Arun Upneja, Ph.D.
Dean of Boston University School of Hospitality Administration