• Amy Laskowski

    Senior Writer Twitter Profile

    Photo of Amy Laskowski. A white woman with long brown hair pulled into a half up, half down style and wearing a burgundy top, smiles and poses in front of a dark grey backdrop.

    Amy Laskowski is a senior writer at Boston University. She is always hunting for interesting, quirky stories around BU and helps manage and edit the work of BU Today’s interns. She did her undergrad at Syracuse University and earned a master’s in journalism at the College of Communication in 2015. Profile

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There are 7 comments on How Ford Became a Leader in Social Media

  1. Bravo! Finally, Someone (Scott, this would be you!) Gets It! It’s NOT about paid media. It’s about Desired 2 Way Engagement & Interaction! Frankly, the “Paid Media,” whether Traditional or Social, is paid WAY TOO MUCH, and not enough Marketers are using Social “Media” (a misnomer at best, as it is really “Word Of Mouth Online & On Smartphone”) as a means of entering into an Engaged Relationship with Customers, and Potential Customers. GM is spending WAY more money in paid media than Ford, and getting way less in Marketing Effectiveness. So, way to go, Scott, Connie and the Ford Marketing Team!

  2. Unfortunately, not many people understand the power of Social Media. It will take awhile until everybody sees the benefits that social media brings to a company. As a Social Media Company I don’t get as many clients as i am supposed to, because people who have a small business still don’t believe that social media will bring them lots of potential customers. Anyways, it’s a good thing that big companies such as Ford promotes the idea of Social Media and it is quite clear that they will always bring great changes in the world not only in the matter of technology but in the matter of marketing as well.

  3. I read articles like this all the time. Social media this and social media that. In the case of Ford and most of the other companies people write about, there is rarely, if ever, a correlation between a company’s social media presence and sales. What good is social media if it doesn’t translate into sales?

    1. Generate more money for marketing firms.
    2. Generate more money for marketing firms.
    3. Well I guess you get the idea.

    1. Mark – apologies for the late reply. I completely understand your frustration about not seeing a correlation. But let’s take this from another angle: what’s the correlation between a company’s PR presence and sales? That doesn’t get much air time because PR is about influencing others and is largely about upper-funnel activity (awareness and consideration, not sales). My personal belief is that social media falls in much the same realm.

      But, if you don’t agree and you still wanted some proof of how social media has helped, just look here and here and here and here and here.

      I’ll be back at BU on October 11 to hold that talk at the College of Communications that never happened on April 19. If anyone would care to continue the conversation with me in person, I’d be happy to do that.

      Scott Monty
      Global Digital Communications
      Ford Motor Company

  4. The Focus RS is another example of a car that’s incredibly cool but never going to sell in large quantities. I, personally, love the idea of a 345-horsepower, all-wheel-drive hot hatch, but it’s also far from what most people would consider a mainstream car. Ford’s awesome for building it anyways.

  5. The Everest is everything the Trailblazer is, but just a bit improved in almost every area. Think of it as the difference between an iPhone 5 and 5S. Improved, but not by a generation. For example, they both have strong, powerful diesel engines, but the Everest is slightly better-mannered and less vocal about it. They both feature six-speed automatic gearboxes, but the Everest’s is a bit more intelligent as it learns your driving style and adapts every few hundred kilometers.

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