Throughout this course, students will dive into the environment of mega-events. Case studies will primarily focus on highly mediatized mega-events that reach a global audience, such as the FIFA World Cup, the Olympic Games, and World Expositions. This course's content will help students to evaluate how mega-events shed light on wider issues including urban regeneration and the management of large-scale projects. Students will learn about the event industry from the perspective of large-scale public assembly venues and venue development. Topics covered include the evolution of mega-events, using events to rejuvenate neglected areas, engagement opportunities, event funding and financing, tourism and hospitality impacts of mega-events and legacy and sustainability of mega-events in urban environment and communities.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.