In this class, students will learn why newsletters are becoming a crucial part of every news organization’s strategy for audience engagement, subscription attainment and retention, and yes, revenue growth. We’ll analyze the most popular newsletters in the journalism industry – honing in on the tone, style, and trends that make them so successful. Spoiler: The one thing all the best newsletters have in common is that readers find them indispensable. By the end of this class, you’ll have developed, designed, and started producing your own newsletter for an approved beat or subject. Maybe you’ll create the go-to chronicle as BU skates to the Frozen Four, or establish a must-read digest about Boston City Hall, or devote your entire semester to finding the best brownie in Boston. The goal will be to offer an engaging and informative product that will keep readers coming back for more.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.