Navigating the line between artistry and analytics takes training and experience. In this course, we are going talk about different roles quantitative research plays in film and television. The knowledge and skills practiced throughout the course will enable you to better understand audiences' characteristics, behaviors, and responses. Furthermore, they will empower you to be able to decide what research (if any) should be trusted. You will learn how to assess the quality of research and conclusions, consider your own research, and analyze and interpret conclusions from existing data.

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.