Promoting Your Content Online
COM FT 521
The course teaches students how to market their creative content online. Students will learn how to identify targeted marketing and distribution platforms for new websites, pilots, video channels and series, blogs, etc. and how to use social media to find an audience, generate buzz and identify potential funding sources. Students will also learn practical entrepreneurial tools needed to organize their creative work as a business venture.
Note: this course was also offered during Summer Term