Measuring Media Effects

COM EM 755

EM 755 provides training in the logic, design, and implementation of experimental research methods for measuring media effects on individual users. The course includes a practicum component, in which students employ biometric research tools in the Communication Research Center (CRC) to conduct original research on the use and effects of emerging media technologies. To this end, the course will consist of a combination of regular class meetings and laboratory activity. By the end of this workshop course, students will have a sound understanding of the underlying rationale and purpose of experimental research and hands-on experience completing data collection and analysis related to media processing and effects.

SPRG 2024 Schedule

Section Instructor Location Schedule Notes
A1 Cummings COM 317 TR 11:00 am-12:15 pm Stamped Approval

Note that this information may change at any time. Please visit the Student Link for the most up-to-date course information.