This course explores the strategic role of communication in effective leadership across organizational contexts. Students will examine how leaders communicate vision, manage reputation, engage stakeholders, and guide organizations through change. Topics include thought leadership and personal brand development, internal and external communications, financial disclosures, employee engagement, and crisis response. The course also integrates the role of artificial intelligence (AI) in modern communication practices and addresses the ethical responsibilities of leadership communication. Through case studies, readings, and applied assignments, students will build the critical skills needed to lead with clarity, authenticity, and impact in today's complex communication landscape.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.