New Media & Public Relations
COM CM 743
Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. The course combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media.
FALL 2021 Schedule
|A1||Van Hoosear||COM 109||TR 9:30 am-10:45 am||Stamped Approval
SPRG 2022 Schedule
|A1||Vanhoosear||COM B31||T 12:30 pm-3:15 pm||Stamped Approval
Prereq of CM701