New Media & Public Relations
COM CM 743
Graduate Prerequisites: (COMCM701) - Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. The course combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media.
SPRG 2025 Schedule
Section | Instructor | Location | Schedule | Notes |
---|---|---|---|---|
A1 | Hannon | COM B25 | M 6:30 pm-9:15 pm | The prerequisite for COMCM 743 is COMCM 701 |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.