New Media & Public Relations

COM CM 743

Graduate Prerequisites: (COMCM701) - Explores the effects of new media on the fundamental theories, models, and practices of public relations. Studies how websites, blogs, citizen journalism, social media, direct-to-consumer communication, podcasting, viral marketing, and other technology-enabled changes are affecting interpersonal, small group, and mass media relationships. Also covers and uses the interactive tools that are re-defining the practice of public relations. The course combines lecture, discussion, guest speakers, case study, and research to help students uncover and appreciate the power and potential of interactive media.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 Hannon COM B25 M 6:30 pm-9:15 pm The prerequisite for COMCM 743 is COMCM 701

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