Ever wondered how breakthrough ideas are born; and how they can truly connect with people? This course places you at the center of the creative process, showing that design is as much about exploration and articulation as it is about solutions: to make designs communicate, we must communicate throughout the process. Students will dive into historical and contemporary ideation methods, from immersive research and inspiration gathering to brainstorming, remixing, and reconceptualizing ideas. The course emphasizes collaborative team workshops, synthesizing insights, pitching concepts, and iterating solutions. With emerging technologies like Gen AI as part of the mix, students learn to transform ideas into actionable, human-centered outcomes. By the end, students will be equipped to lead collaborative, creative projects and drive innovation across UX/UI, product development, and research-focused careers.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.