Advertising Management

COM CM 721

Graduate Prerequisites: (COMCM708) - Administration of complete advertising program. Case study method used to explore the marketing mix, budgeting, media strategy, planning, coordinating advertising with promotion, working with client or agency, and the social responsibility of advertisers.

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
A1 Kesseli PSY B41 M 6:30 pm-9:15 pm The prerequisite for COMCM 721 is COMCM 708

SPRG 2025 Schedule

Section Instructor Location Schedule Notes
B1 Rodriguez COM 210 R 6:30 pm-9:15 pm The prerequisite for COMCM 721 is COMCM 708

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.