Focus is on the strategic creative process in advertising including concept development, copywriting, visualization, and design. Assignments require conceiving solutions to client marketing challenges across a range of media. Teaches foundations for development of effective advertising: problem definition, strategic development, and conceptual idea generation through tangible executions. 1st sem.
FALL 2025 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
A1 |
Ueland |
SOC B67 |
W 6:30 pm-9:15 pm |
|
FALL 2025 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
B1 |
Davis |
CGS 117A |
T 3:30 pm-6:15 pm |
|
FALL 2025 Schedule
Section |
Instructor |
Location |
Schedule |
Notes |
D1 |
Foley |
COM 111 |
TR 2:00 pm-3:15 pm |
|
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.