Advertising Strategy & Consumer Insights
COM CM 712
Explores how to arrive at consumer insights that lead to better advertising and promotion. The course focuses on the set of skills necessary to create breakthrough advertising, including qualitative research, observation, interviewing skills, mapping, and presentation tools. Students learn to write effective, creative briefs.
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| A1 | Mascott | CGS 423 | M 2:30 pm-5:15 pm | All seats are reserved for incoming 1st year COM graduate students. |
FALL 2026 Schedule
| Section | Instructor | Location | Schedule | Notes |
|---|---|---|---|---|
| B1 | Mascott | COM B25 | W 6:30 pm-9:15 pm | All seats are reserved for incoming 1st year COM graduate students. |
Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.
