Strategic Integrated Communication Capstone is the culminating experience for the Master of Science in Strategic Integrated Communication, requiring students to synthesize and apply their prior coursework to a substantial, portfolio-ready professional project. In this asynchronous, graduate-level course, mid-career communication professionals design and execute an original strategic initiative that integrates research, data-informed planning, AI-enabled tools, multicultural audience insights, brand and reputation management, leadership communication, and end-to-end project management for a real or closely modeled organizational context. Emphasizing ethical practice, executive presence, and career advancement, the course positions students to translate communication strategy into the language of business through client-ready deliverables, financial ROI arguments, and an executive-focused personal branding plan that supports their progression toward senior leadership roles.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.