An introduction to the multidisciplinary approach organizations use to plan, apply, and evaluate integrated communication activities in the AI and Agentic era. This course explores the evolution of strategic communication, moving from traditional content broadcasting to the orchestration of autonomous, generative, and agentic systems. We will explore what AI is, how to align stakeholder expectations when it comes to AI, utilize AI for research, navigate multimodal generative content (visual, video, audio), and culminate in “vibe coding” and agentic system orchestration.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.