An in-depth and forward-looking view at the creation, management, growth, and measurement of a brand today. From understanding the purpose and value of a brand to building brand equity to understanding the impact of the brand on an organization's success, this course will provide students with the foundations they need to maximize their strategic integrated communications through modern branding approaches and leverage branding to build awareness, trust or repair reputations.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.