This hands-on course helps students develop an entire spectrum of skills, ideas, and techniques that support purposeful writing across content marketing, advertising, and public relations. Students build on their crisp composition and editing skills to strengthen their mastery of contemporary writing practices that show a deeper understanding of strategy, audience, content, structure, and voice.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.